Zillow’s opposition to the trademark application for “LOANZILLA” was denied. What I found interesting, however, was not the decision nor the Board’s rationale, but Zillow’s explanation on how it got its name. Is this believable??? To me, hardly:

“The Zillow name evolved from the desire to make zillions of data points for homes accessible to everyone. And, since a home is about more than just data – it is where you lay your head to rest at night, like a pillow – ‘Zillow’ was born.”

What do you think? Is the real meaning of the name? You can find the opinion here.